Digital Marketing Lead (Google Adds specialist)

Deluxe Holiday Homes is Dubai's leading vacation rental management firm, boasting a comprehensive suite of services that spans across vacation rentals, property management, real estate brokerage, and more. With a commitment to innovation, professionalism, and excellence, we manage over 680+ properties and employ a dedicated team of over 240+ professionals.

About the Role:
As a Landlord Support Executive at Deluxe Holiday Homes you will be responsible for maintaining positive relationships with property owners, ensuring their needs are met, and coordinating communication between owners and our team.

Responsibilities:

• Campaign Management: Plan, execute, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing) to generate traffic, leads, and conversions for Dubai holiday homes and real estate projects.

• Keyword Research & Strategy: Conduct in-depth keyword research tailored to the Dubai real estate market, creating strategies that align with business objectives.

• Ad Copy & Creative Development: Collaborate with the content and design teams to produce compelling ad copy, visuals, and optimized landing pages for lead generation.

• Audience Targeting: Utilize advanced audience targeting strategies, including geo-targeting, custom intent audiences, and remarketing lists to capture Dubai-based homeowners and tourists from Europe and Asia.

• Budget Management: Effectively manage and allocate ad budgets, ensuring maximum efficiency and high ROAS.

• Campaign Tracking & Reporting: Monitor and analyze campaign performance metrics (CPC, CTR, CPL, CPqL, and ROI) and provide actionable insights for continuous optimization.

• Optimization & A/B Testing: Conduct A/B testing on ads, keywords, and landing pages to drive performance improvements and enhance lead quality.

• Google Analytics & Conversion Tracking: Set up and manage Google Analytics and Google Tag Manager for accurate tracking and reporting on campaign performance.

• Market Research: Stay current with trends in the Dubai real estate market and implement strategies to capture relevant audiences.

• Collaboration: Work closely with internal teams, including sales and real estate departments, to ensure alignment between marketing campaigns and broader business objectives. 

Requirements:

• Experience: Minimum of 3+ years managing Google Ads campaigns, ideally within Dubai’s real estate or tourism industries. Experience with additional platforms like Yandex Ads, Facebook Ads, or LinkedIn Ads is a plus.

• Market Knowledge: Strong understanding of the Dubai real estate market, property types, customer behavior, and current trends.

• Technical Skills: Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other analytics tools for performance tracking.

• Analytical Skills: Ability to analyze campaign data, generate insights, and recommend optimizations.

• Budget Management: Experience managing large ad budgets and optimizing for the highest ROI.

• Creativity: Ability to develop compelling ad copy and visuals that attract buyers in the Dubai market.

• Remote Work Skills: Self-motivated with strong time management and communication skills for effective remote collaboration.

• Education: Bachelor’s degree in Marketing, Business, or related field is preferred but not mandatory.