Market Researcher

We are seeking an experienced Market Researcher to lead and execute a comprehensive market research study for the planned launch of a Holiday Homes / Short-Term Rental Management Company in the Kingdom of Saudi Arabia, with a primary focus on Riyadh.

The role will support senior management in market entry decisions, pricing strategy, target customer identification, regulatory understanding, and competitive positioning.

Key Responsibilities

• Conduct in-depth research on the short-term rental / holiday homes market in KSA, with focus on Riyadh

• Analyze market size, demand drivers, seasonality, occupancy trends, and average daily rates (ADR)

• Identify target customer segments (corporate stays, leisure travelers, medical tourism, relocations, etc.)

• Identify and analyze key competitors (local operators, serviced apartments, global platforms)

• Benchmark competitors on:

  1. Pricing models

  2. Service offerings

  3. Commission structures

  4. Property acquisition strategies

• Customer experience and branding

• Assess market gaps and differentiation opportunities

• Research short-term rental regulations in KSA, including:

  1. Licensing requirements

  2. Municipality and tourism authority rules

  3. Zoning restrictions

  4. Tax and VAT implications

• Summarize compliance requirements for market entry

• Provide pricing recommendations based on market benchmarks

• Support high-level revenue and cost projections

• Identify feasibility and break-even considerations for the KSA market

• Study traveler behavior and accommodation preferences in Riyadh

• Analyze demand sources (business travel, events, tourism, Vision 2030 initiatives)

• Identify high-potential locations and property types

• Prepare a structured market research report with clear insights and data

• Present findings, conclusions, and strategic recommendations to management

• Support decision-making with data-driven insights

Requirements:

• Market & Competitive Intelligence Analysis (Hospitality / Real Estate)

• Financial & Pricing Analysis

• Regulatory & Market Entry Research

• Strategic & Critical Thinking

• Communication & Storytelling with Data

• Ownership & Self-Management

• valid Saudi driving license